The world’s leading carmakers in terms of volume are currently the Volkswagen Group, Toyota, Renault-Nissan-Mitsubishi, General Motors and Fiat-Chrysler-PSA, who collectively account for around half of all new cars sold.

The main question facing the industry today is how to move from more than a century of production of cars powered by internal combustion engines to a future where all cars and vans should be powered by electricity or hydrogen. Supported by government policies encouraging motorists to switch to electric vehicles (EVs), global EV production is set to rise from 3.3 million units in 2019 to 27 million units by 2030. From a market research perspective, automotive customers account for around 4% of global spending.

In the automotive sector, Meenthe has piloted B2B and B2C projects around the themes of electric vehicles, new and used cars, and spare parts.