A key market for the French economy, beauty is a dynamic sector in full expansion. On an almost daily basis, new cosmetics brands and companies are created around revolutionary and original concepts.

The beauty market encompasses a wide range of products to care for and beautify the face, body, hair and teeth:

• Cosmetics: make-up, skincare creams, baby products, sun creams…
• Hygiene and toiletry products: soaps, shower gels, deodorants, toothpastes…
• Hair care products: shampoos, hairsprays, gels, styling foams, dyes, colorants…
• Perfumery: perfumes, eaux de toilette, eau de Cologne…

By 2024, the global cosmetics market is expected to be worth $863 billion:

• Asians are the biggest consumers of cosmetics (41% of the market in 2019). They are followed by North Americans (24%) and Western Europeans (18%).
• France is the world’s leading exporter of cosmetics, with sales of almost 15 billion euros.