Around 1.3 billion children, adolescents and young people are enrolled in primary and secondary schools worldwide. In addition, around 240 million students are enrolled in tertiary education, meaning that around 20% of the world’s population participates in primary, secondary or tertiary education.

The majority of education worldwide is government-funded, with the governments of most developed countries devoting 5-6% of GDP to education. The global educational services market (private sector revenues from educational goods and services, including work-related training) has been estimated by The Business Research Company to be growing at around 8% per year, and is expected to reach US$1.6 billion by 2022.

Education technology (EdTech) is a fast-growing area within educational services, and is a major focus of market research. Analysts disagree on the value of the EdTech market (for example, Frost and Sullivan estimated it at around $20 billion in 2018, while Barclays put it at $150 billion), but there seems to be general agreement on double-digit annual growth.

In addition to conducting academic research on education and EdTech, Meenthe has also helped education clients by recruiting respondents for educational institutions.