The global travel and tourism sector grew by around 4% in 2019, and has outpaced the global economy for eight consecutive years.

Contributing $9,000 billion to the global economy and supporting over 300 million jobs worldwide, travel and tourism is a massive industry. The leisure industry is harder to define, but the global sports market is estimated at around $500 billion a year, and other forms of leisure can collectively generate an additional $1,000 billion or more each year.

Globally, 1% of all market research conducted in 2018 was commissioned by travel and tourism clients.

Meenthe has contributed to a wide range of different projects in the travel, tourism and leisure sector, notably by recruiting participants in France and abroad to take part in focus groups or ethnographies on themes linked to travel preferences, activities practiced during stays abroad or choice criteria when booking a holiday.