Multi-country market research
countries
Meenthe has conducted international market research in 50 different countries.
We carry out projects in over 50 different countries, and multi-country market research is our area of expertise. In Europe, our main markets are France, the UK, Belgium, Germany, Italy and Spain, but we also cover most other European countries.
We also have extensive market research experience in Brazil, China, India, Japan, Korea, the United Arab Emirates and the USA, as well as in some 30 other markets, so don’t hesitate to call on us if you need a partner in your qualitative research fields anywhere in the world.
For quantitative market research, our own panel includes respondents from France, the UK, Germany, Canada and the USA, as well as a number of other markets. We are able to supplement this panel with external panels covering most major markets. We also carry out open recruitment for quantitative work with low-incidence, hard-to-reach respondents.
Germany is Western Europe’s largest country in terms of population, and also has the largest economy. Germany has a powerful industrial sector (31.2% of total GDP).
Belgium is relatively sparsely populated compared with the big five countries of Western Europe (its population is around 25% that of Spain), but it occupies an important strategic position within Western Europe. Brussels is home to a number of key European Union institutions.
Brazil is Latin America’s largest country in terms of surface area, population and GDP. At the start of the 21st century, the Brazilian economy grew by more than 5% a year, but the country experienced a sharp slowdown in 2013, followed by a recession that lasted from 2014 to 2017. Although economic growth has lifted millions of Brazilians out of poverty since 2000, inequality and unemployment remain major social problems.
China is the world’s most populous country and the second largest economy in terms of GDP. Real economic growth has averaged 6% per year over the past 30 years, but is expected to be much lower over the next few years.
South Korea is one of the most remarkable economic success stories of the 20th century. In the space of just a few decades, it has developed a globally connected, technology-savvy society. However, like many other advanced economies, South Korea faces the prospect of slower economic growth in the future, due to challenges such as a rapidly aging population, an inflexible labor market and a heavy reliance on exports relative to domestic consumption.
Spain is the smallest of Western Europe’s “Big Five” countries in terms of population and GDP, although it is the second-largest in terms of surface area.
The United States is the world’s largest economy in terms of GDP, and the third largest in terms of population. Although it has a vast area of farmland and is the world’s leading producer of corn, agriculture accounts for 0.9% of economic output, while industrial production accounts for 19.1%.
France is Western Europe’s largest country in terms of surface area, second in terms of population and third in terms of economy. Although famous for its wine and food production, agriculture accounts for just 1.7% of GDP, a lower proportion than in Spain and Italy.
India is the world’s second most populous country after China, and India’s population is set to overtake China’s over the next decade due to its higher birth rate.
Italy is the fourth largest country in Western Europe in terms of population and GDP. Agriculture accounts for 2.1% of economic output, a relatively high percentage by European standards, while industrial production represents 23.9%.
Japan is the world’s third largest economy and eleventh most populous country. However, Japan’s long-term economic growth could be jeopardized by a low birth rate and, consequently, an aging and shrinking population.
The United Kingdom of Great Britain (England, Wales and Scotland) and Northern Ireland is Europe’s third most populous country, and second in terms of economy. The British economy boasts a strong service sector (79.2% of total GDP), with financial services a particular strength.
The United Arab Emirates (UAE) has the second-largest economy in the Middle East, after Saudi Arabia, and its GDP per capita is significantly higher than that of the United States and major European markets.
In addition to the countries presented on these pages, Meenthe has successfully carried out market research projects in many other countries.
