Germany is Western Europe’s largest country in terms of population, and also has the largest economy. Germany has a powerful industrial sector (31.2% of total GDP).

Although the city is best known for its car manufacturing, it is also home to a large number of other engineering companies, including small and medium-sized enterprises, often family-owned, which make up what is known as the “Mittelstand”.

In terms of market research, Berlin, Frankfurt, Hamburg and Munich are important centers. Meenthe regularly conducts market research projects in all these cities.

When planning market research in Germany, it’s important to note that the market research industry’s data protection guidelines go beyond the requirements of the RGPD in several areas. For example, the guidelines stipulate that non-anonymized recordings of market research sessions must be destroyed after 3 months.