India is the world’s second most populous country after China, and India’s population is set to overtake China’s over the next decade due to its higher birth rate.

The Indian economy has grown by more than 7% a year in real terms over the last decade, and is now similar in size to the economies of the UK and France. Agriculture accounts for 15.4% of economic output, but employs around half of India’s population. The service sector is smaller in India than in most developed economies, although it is growing particularly fast, especially in the fields of IT and business process outsourcing.

Although there are still huge disparities in wealth in India, there is a growing middle class that is driving demand for many types of consumer goods and services, making India an important location for market research. Much of this research is conducted in English.

As the country’s commercial capital, Mumbai is the focus of most research, but Delhi, Chennai (formerly Madras), Kolkata (formerly Calcutta) and Bengaluru (formerly Bangalore) are also important centers. Meenthe has capacities in all these cities.