Italy is the fourth largest country in Western Europe in terms of population and GDP. Agriculture accounts for 2.1% of economic output, a relatively high percentage by European standards, while industrial production represents 23.9%.

Small and medium-sized businesses account for a large proportion of Italian industrial production. There is still a significant economic divide between northern and southern Italy, with per capita GDP in the northern city of Milan around twice that of southern cities such as Naples and Palermo.

Given these differences in levels of economic activity, it’s not surprising that most market research takes place in northern Italy, particularly Milan, although Rome, as the country’s capital, is also an important center. Meenthe has extensive experience of working in both cities.