Quantitative Market Research
quantitatives studies in 2023
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markets
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Experts in quantitative market research around the world
Meenthe can help you carry out quantitative research to develop large-scale surveys or panels to measure opinions and behavior.
When we recruit for quantitative studies, we usually start with our in-house panel, but we can easily supplement this with external panels.
We use a variety of interviewing techniques to bring your project to fruition. For face-to-face interviews, depending on the selection criteria and the length of the interview, we can recruit participants by intercepting them on the street. This is a particularly effective technique for obtaining information about stores, restaurants, etc., as customers can be interviewed immediately after their purchase or consumption.
Online surveys are a cost-effective research method, and their design offers great flexibility. Automated data entry and processing also means that results are available instantly. Many online surveys can also be conducted on smartphones or tablets, helping to improve response rates.
CAPI stands for computer-assisted personal interviewing. This is a form of face-to-face interviewing in which the interviewer reads the survey questions onto a tablet and enters the respondent’s answers directly onto the device.
