Online surveys are a cost-effective research method, and their design offers great flexibility. Automated data entry and processing also means that results are available instantly. Many online surveys can also be conducted on smartphones or tablets, helping to improve response rates.

To maximize the response rate of online surveys, it’s best to keep the length of the survey to 15-20 minutes, and to keep the number of open-ended questions (those that ask the respondent to write an answer, rather than select one or more options from a pre-populated list) to a minimum. However, in some cases, it is possible to organize online surveys that take up to 30-45 minutes.

Another factor in maintaining a high response rate is pre-targeting on demographic factors such as age, standard of living or region. We can also target more specific categories such as household income, occupation, cell phone brand, etc. … .

One of the key features of Meenthe’s online surveys is that we can offer manual validation of respondents based on proof of purchase, receipt or geographical location.