Analysis and Reporting
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Analysis & reporting
Every market research project requires an analysis and a report on the results. We can provide various types of report, from a PowerPoint summary to a detailed written report on all results.
We take the time to understand the purpose of the report and the target audience, and tailor our approach accordingly.
When reporting on qualitative research, we highlight key messages and back up our findings with relevant quotes. And, of course, we include additional information on the recruitment process, interviewees and session dates and times.
For quantitative market research, we can organize a variety of data analyses ranging from simple tabulation of raw data and descriptive statistics to cross-tabulations by client-defined groups and more advanced statistical techniques.