The quality of a quantitative survey questionnaire depends on the quality of the questions it contains. If the questions are ambiguous, biased or presented in the wrong order, the quality of the results will suffer.

We draw on our years of market research experience to develop questionnaires that are easy to understand, don’t create preconceived ideas, and follow a logical flow. We start by understanding the key objectives of the survey, identify the essential questions that need to be asked to achieve these objectives, and build the rest of the survey around these questions.

We program most quantitative surveys in-house in France, and our clients have direct access to our programming team. We find that this speeds up the development and review process considerably, and means that we can often make minor changes and improvements in a matter of minutes.

Once the questionnaire has been fully tested and approved, we test it with a subset of the sample (typically 10%) and review the responses before proceeding with the full launch.