Our Meenthe team can examine your selection tool and advise you on potential problems and improvements before before you start recruiting participants.

The key to recruiting the right participants for market research is to use an effective screener. If you need help in designing a screener, our experts can create one from scratch and validate it with you. If you already have one, we’ll take the time to review it take the time to review and understand it, pointing out any areas of ambiguities that could cause problems during the recruitment process. recruitment.

A good sreener must :

• capture all necessary information
• quickly eliminate unsuitable candidates
• avoid leading questions that allow candidates to guess the type of participant the customer is looking for
• test candidates’ knowledge of the subject (particularly important for inter-company research)
• check that candidates can clearly express their point of view
• be concise, so that the people you contact don’t get frustrated or lose interest.